TRUST.

18 customer-facing trust artifacts (SOC2, ISO 27001, pen-test summaries). 4 documents older than 12 months still gated behind NDA. 1 SOC2 report references a CPA firm we no longer engage.

A trust center is your sales team's second-most-used asset. Treat it that way.

TC-008 · SOC2 Type II FY24 STALE FIRM

Cites old auditor. Customers asking why no FY25 report yet.

Publish FY25, archive FY24 with explicit note, refresh page.