Mo Fadaly

About

Eighteen years across operations, analysis, marketing, and leadership — including a decade at Dentsu specializing in CRM, MarTech, and data-driven revenue growth. Led a complete Salesforce overhaul that contributed to $75M+ in revenue growth, architected the MarTech stack, and ran an insights team delivering 250+ monthly reports for 100+ clients including 30+ Fortune 500 companies. Now operating multiple businesses on AI infrastructure I built end-to-end — 600+ AI projects shipped personally over the last four years. Multidisciplinary by design: industry certifications spanning security (CISSP, CEH), CRM (Salesforce, HubSpot), and marketing (Meta, Google). Two-time founder before all of this — Hackurity, a Cairo cybersecurity firm that trained teams at Vodafone, Orange, Orascom and EgyptAir, then 7Dash, one of Cairo's top coding bootcamps. Two years of daily writing on what works and what breaks when AI hits production.

Experience

1. 2015 → now

   Strategic Business Analyst — ICUC (Dentsu Canada)

   Sep 2015 — Present · Vancouver · Remote

   Led the insights team (8 analysts) delivering 250+ monthly reports for 100+ clients — 30+ Fortune 500 among them.

   Ten-plus years inside Dentsu specializing in CRM, MarTech, BI, and data-driven revenue growth. Owned the GTM Martech, Salestech, and BI stack that ICUC relied on as the company scaled from ~$17M to $30M+ ARR. Led a complete Salesforce overhaul that contributed to $75M+ in revenue growth. Architected the MarTech stack and revenue-pipeline automation. Cross-functional translator between business stakeholders and development teams.

   Role progression at ICUC (Dentsu Canada)

   • Strategic Business Analyst · Current
   • Revenue Operations Manager · Prior
   • Operational Efficiency Specialist · Prior
2. 2014 → 2015

   ERP Functional Consultant — Odoo Partner

   Feb 2014 — Oct 2015 · Egypt

   Sold and implemented Odoo ERP solutions for SMB clients, applying deep CRM-systems knowledge to streamline operations. Tailored integrations across CRM, accounting, and inventory modules to fit existing client stacks.

3. 2013 → 2014

   Co-Founder & CEO — 7Dash

   Jan 2013 — Jun 2014 · Cairo

   Hired and managed an instructor team, designed the full curriculum, and ran the partnerships that placed graduates at leading Egyptian tech companies.

   Co-founded and led 7Dash into one of Cairo's top coding bootcamps. Built the operating model from zero — curriculum, recruiting funnel, placement pipeline, and instructor team. Recognized locally for excellence and innovation in tech education.

4. 2011 → 2012

   Founder · Lead Pentester & Trainer — Hackurity

   May 2011 — Dec 2012 · Cairo

   Built and delivered hands-on training to security teams at Vodafone, Orange, Orascom, and EgyptAir.

   Founded a cybersecurity training firm delivering hands-on workshops and enterprise engagements. Led penetration-testing assessments for telecom, banking, and aviation clients. Developed CISSP- and CEH-aligned training programs. Earned CISSP at 23.

Education

Skills